The effect of product structure adjustment on the

2022-08-07
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The effect of structural adjustment of construction machinery products with both import and export reduced significantly

the effect of structural adjustment of construction machinery products with both import and export reduced significantly

China Construction Machinery Information

Guide: the export volume and quantity of construction machinery products are significantly lower than the national average export level of mechanical and electrical products in the same period, while the year-on-year increase of prices is significantly higher than the national average level of several products, which on the one hand shows the change of costs, On the other hand, it also shows that the effect of industrial structure adjustment and product level improvement may partially show

the phenomenon that the export volume and quantity of construction machinery products are significantly lower than the national average export level of mechanical and electrical products in the same period, while the year-on-year increase of prices is significantly higher than the national average level of several products, on the one hand, it shows the change of costs, on the other hand, it also shows that the effects of industrial structure adjustment and product level improvement may be partially manifested

in 2012, the export of construction machinery showed an inverted V-shaped market. Although the annual average reached nearly 15% year-on-year growth, the downward trend in the third and fourth quarters has always made the industry uneasy. At the end of last year, the industry generally expressed little optimism about the first quarter of 2013, and the Customs Data in the first quarter also confirmed people's concerns. Compared with the same period in 2012, the export of construction machinery in the first quarter of 2013 changed from the increase of export and decrease of import in 2012 to the decline of both import and export

according to the Customs Statistics in the first quarter of this year, the export value of construction machinery was US $3.322 billion, a year-on-year decrease of 17.44%; The export volume decreased by 64.15% year-on-year, and the export price increased by 130.29% compared with the introduction to the working principle of the portal Brinell hardness tester; The export volume and quantity of construction machinery products were significantly lower than the national average export level of mechanical and electrical products in the same period, while the year-on-year increase in export prices was much higher than the 3.56% year-on-year increase in export prices of mechanical and electrical products

in the same period, the import value of construction machinery was 699million US dollars, a year-on-year decrease of 59.7%, the import quantity decreased by 89.27% and the import price increased by 275.41% year-on-year

the phenomenon that the export volume and quantity of construction machinery products are significantly lower than the national average export level of mechanical and electrical products in the same period, while the year-on-year increase of prices is significantly higher than the national average level of several products, on the one hand, it shows the change of costs, on the other hand, it also shows that the effects of industrial structure adjustment and product level improvement may be partially manifested. However, the import volume and quantity have decreased significantly, and the import price has increased significantly year-on-year, which still puts forward higher requirements for the industry

great export pressure

according to the customs data in the first quarter, the overall export of construction machinery continued the downward trend in the fourth quarter of 2012. The export volume and export volume both fell year-on-year in January, February and March, and the export volume fell by more than 60% year-on-year. Combined with the world's largest construction machinery exhibition - BMW Munich, Germany, which just ended, the lack of overall demand is still the fundamental problem. The rapid year-on-year increase in prices reminds us that the cost of enterprises has increased greatly, and the increase in prices will have a significant impact on the international competitiveness of China's construction machinery products at this stage

according to the customs data, while the export volume and quantity decreased significantly year-on-year, the price increased significantly year-on-year. This phenomenon reveals two information: first, the cost of enterprises increased significantly, which has been a prominent problem in the past two years; second, the added value of products increased

it can be seen from the data that the substantial increase in export prices is driven by several products: dredgers increased by 422.43% year-on-year, other mixing or mixing machines for solid minerals increased by 150.15%, concrete pumps increased by 75.54%, asphalt concrete pavers increased by 84.84%, other LHD machines increased by 105.19% year-on-year, and the maximum lifting capacity of 100 ton all road crane increased by 149.18% year-on-year. The category of dredgers with the largest increase is small, the number is small and the export is unstable, which is of little significance. Other products also account for a small share in construction machinery and equipment. Therefore, it is impossible to draw a conclusion that the added value has increased significantly simply from the year-on-year price of these products. However, it should also be noted that asphalt concrete pavers, concrete pumps, crawler bulldozers with more than 320 horsepower and vibratory rollers with a machine weight of 18 tons or more have increased by 15% to 85% respectively. It should be said that the added value of these products is increasing

key products such as excavators, loaders, bulldozers, rollers, graders, engineering cranes, concrete equipment, industrial vehicles, etc. generally show a decline in exports, reflecting the basic situation of the construction machinery market

the market is stable. "Eller said that there are changes.

Asia is the largest market for China's traditional construction machinery exports, and has always firmly occupied nearly half of the country. In the past five years, the Asian market has been basically stable, but there is a slight downward trend, accounting for about 45% of the total, about 17% of the European market, about 14% of Africa, and gradually rising in Latin America, from 7.42% in 2008 to 11.98% in 2012. In the past five years, North America has increased by 2%, Accounting for about 10% of the market share, Oceania has increased by 1% in the past five years, accounting for about 3% of the market share

in the first quarter of 2013, except for the African market, which had a year-on-year increase of 21.83%, other continents showed a decline in varying degrees. Asia is still the largest export market of China's construction machinery, but its market share still shows a slight downward trend, with a year-on-year decrease of 18.1%, while the Middle East market shows a year-on-year increase of 26%. The African market grew by 21.83% year-on-year, accounting for 17.17% of the market share, with obvious growth. The national attention to the African market and Africa's development in recent years are the main driving forces. Other markets have not changed much

through the monitoring of key markets, among the top 20 countries in terms of export volume in the first quarter of this year, the United States, India, Japan, the Russian Federation, Brazil, Thailand, Indonesia, Australia, Singapore, Iran, Germany, South Africa, Saudi Arabia, Malaysia, Kazakhstan and other countries have always had stable market share and stable growth, and the market share of the top 20 countries accounts for 60% of the total export volume. In addition to the above-mentioned countries, Venezuela, Vietnam, Algeria and other countries have great market fluctuations, but their performance is good. They will enter the top 20 at least the next year. Ghana's market has grown rapidly in the past two years, which is noteworthy

in view of the characteristics of construction machinery products, the trade mode changed little in the first quarter. General trade still accounted for nearly 70%, processing trade 20% and other trade 10%

the distribution of construction machinery industry is relatively concentrated, and the export share of each province remains basically unchanged. Xinjiang, Ningxia, Gansu, Tibet and other provinces and regions have a large year-on-year increase in exports, but the above-mentioned provinces and regions are either based on border trade or the base is too small, which has little impact on the whole

fierce competition in foreign trade of construction machinery

weak market demand is the biggest problem, and the global economic recovery is still slow. I can see it from the just concluded German BMW exhibition. The exhibition covers an area of 570000 square meters, 530000 visitors come from more than 200 countries and regions around the world, and 3420 exhibitors come from 57 countries and regions around the world. The above data all set new records for the previous session. The world's top construction machinery manufacturers all attended the exhibition, and the exhibition level was first-class. The enthusiasm of exhibitors and visitors is high. However, through communication with some exhibitors, it is learned that the new hydraulic universal testing machine has incomparable advantages over the old hydraulic universal testing machine. Among the visitors, there are not a few who express great pressure, request deferred payment and negotiate more favorable terms

in the face of a bleak market, it is particularly important to practice your internal skills and comprehensively improve your product quality and service level. When the market is depressed, you can only seize the share from the existing market by relying on your strength. Chery heavy industries, as a new recruit in the field of construction machinery, also participated in the exhibition for the first time with its own brand "detonk", which was still in good condition. Chery heavy industry products are positioned as medium and high-end products. Based on scientific and technological innovation, Chery builds engineering machinery with the idea of building automobiles. In the bold and unconstrained construction machinery products, it reflects the meticulous automobile manufacturing, and the thickness complements each other. With the characteristics of "reliability, efficiency and comfort", Chery won the recognition of customers as soon as it appeared, indicating that as long as the product quality is excellent and the positioning is accurate, it is completely possible to grab share

the profit margin continues to be compressed

in recent years, the vicious competition has plagued the construction machinery enterprises, which can be reflected in the year-on-year price decline of main products. Rising costs and shrinking profit margins have put greater pressure on enterprises' production reinvestment, R & D and after-sales investment, and the importance of industry self-discipline and standardizing trade behavior has become more prominent

rising costs, vicious competition, after-sales investment and trade barriers have made it difficult for enterprises to move forward, and the continuous appreciation of RMB has made it even worse. The high cost performance of China's construction machinery is being challenged step by step. Stabilizing the exchange rate has always been the voice of enterprises

the hope in adversity

the first quarter has passed. Although the market is sluggish, it is also a critical moment to test the adaptability of enterprises. Enterprises will enhance their own strength through adjustment during the ups and downs, which will provide a stronger driving force for the healthy development of China's construction machinery industry and further explore the international market

the global manufacturing PMI index has been above 50% for four consecutive months, with positive factors accumulated and freight volume rebounded. Some regions in key markets such as Africa, Latin America, Russia and North America will be vulnerable to support the recovery of construction machinery exports, and the situation of declining imports will be difficult to change in the short term

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