Overview and classification of the hottest packagi

2022-08-22
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Overview and classification of packaging design

I. definition and function of packaging

1.1 definition of packaging

it can be said that from the day when there is a product, there is packaging. Packaging has become an integral part of modern commodity production, and has also become a powerful weapon for businesses to compete. Manufacturers have been fighting "new packaging, new listing" to attract consumers, racking their brains and spending a lot of money in order to change the image of their products in the hearts of consumers, so as to improve the image of enterprises themselves. Just like the record companies' brand-new creation and packaging for singers to change their image in the hearts of fans, today, packaging has been integrated into the development, design and production of various commodities, and almost all products need to be packaged to become commodities into the flow process

the understanding and definition of packaging are different in different periods and countries. In the past, many people believed that packaging was for the purpose of rotating circulating materials. It was a means and tool for wrapping, bundling and containing goods, and it was also an operational activity when wrapping and containing goods. Since the 1960s, with the popularization and development of various self selected supermarkets and stores, packaging has shifted from the original protection of the safe circulation of products to the role of salesperson. People have also given new connotation and mission of transparent thermal insulation materials to packaging. The importance of packaging has been deeply recognized by people

? For the definition of packaging, in the advanced Chinese dictionary, it is defined as:

1) the action or process of bundling things into packages or boxes and other containers

2) the things that pack goods, that is, the appearance, envelope or container that plays the role of covering; It refers to the protective unit used for storing or transporting goods, The definition of packaging is: "in order to protect products in circulation, facilitate storage and transportation, and promote sales, certain technical methods are applied in the process of containers, materials and auxiliary materials adopted according to certain technical methods. In other versions of textbooks, packaging is also defined as: "In order to ensure that the original state and quality of commodities will not be damaged and affected during transportation, flow, trading, storage and use, a series of technical means adopted for commodities are called packaging."

although each country and region has slightly different definitions of packaging, they all take the function of packaging as the core content

1.2 function of packaging

1.2.1 protection function

protection function is also the most basic function of packaging, even if the goods are not damaged by various external forces. A commodity needs to be circulated for many times before it can enter shopping malls or other places and finally reach consumers. During this period, it needs to go through loading and unloading, transportation, inventory, display, sales and other links. In the process of storage and transportation, many external factors, such as impact, humidity, light, gas, bacteria, etc., will threaten the safety of commodities. Therefore, as a packaging designer, before starting to design, we must first think about the structure and materials of packaging to ensure the safety of goods in the flow and circulation process

1.2.2 convenience function

the so-called convenience function is whether the super large injection molding machine with a total length of 25 meters of goods is easy to use, carry, store, etc. A good packaging work should be "people-oriented" and consider from the perspective of consumers, which will narrow the relationship between goods and consumers, increase consumers' desire to buy, trust goods, and promote communication between consumers and enterprises. I think many people like the pleasure of the "snap" when opening the lid when they buy drinks in cans

1.2.3 sales function

before, people often said with thin plastic tubes that "the fragrance of wine is not afraid of the depth of the alley", "first-class products, second-class packaging, third-class prices". As long as the product quality is good, there is no worry about being sold. In today's increasingly competitive market, manufacturers are also well aware of the role and importance of packaging. People have felt that "the fragrance of wine is also afraid of the deep alley". How to make our products sell well and how to make our products jump out of the dazzling shelves, it is far from enough to rely on the quality of our products and the bombardment of the media

because today, with all kinds of supermarkets and self selected stores springing up like mushrooms, directly facing consumers is the packaging of products themselves. Good packaging can directly attract consumers' attention and make consumers have a strong desire to buy, so as to achieve the purpose of promoting smoothness. Imagine a product described in the media as extremely magical. No matter its function or appearance quality, people are ready to listen to it. They want to kiss Fangze immediately. It can be said that once they have it, they have nothing else to ask for. But when you get something, what jumps out of your vision is a thing with rough packaging, thick "earthy" and "greasy" flavor, and dazzling color at a glance. Will you have a sense of trust in its products? I'm afraid your first thought is whether the media has made a mistake and the advertising is so good. I was disappointed before I opened it

nowadays, many smart manufacturers and planning companies have listed packaging as one of the 4P strategies of enterprises (position market, product products, package packaging). Incorporating packaging into Ci not only promotes products, but also improves its corporate image

as people often say, "packaging is a silent commodity salesman" (to be continued)

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