"Two difficulties" in the development of domestic LED display industry in 2017
Abstract: there are two problems that need to be solved urgently: first, reduce costs, optimize production capacity, and improve product performance; Second, optimize after-sales service and improve brand image
led display screen industry has experienced the initial chaos since its development. At present, the industry as a whole has entered a mature stage in terms of design and research, quality control and product technology. In particular, many LED display screen products made in China, represented by small spacing, have been recognized by many international markets. In addition, with the recent fierce expansion of production by several leading domestic manufacturers, the industry's production capacity continues to increase, Recently, LED screen enterprises represented by channel wholesale of energy-saving and new energy vehicle materials have frequently reported price cuts, and the price of LED display products is expected to continue to decline. On the other hand, in recent years, many screen enterprises in the industry have focused on channel development. With the continuous sinking of channels and the renewal of some products being used in the market, there are many signs that the LED display market is about to usher in another spring
however, as the LED display market warms up, we are also clearly aware of some of the difficulties faced by the current industry, of which two are urgently needed to be solved: first, reduce costs, optimize production capacity, and improve product performance; The second is to optimize after-sales service and improve brand image. How can manufacturers find solutions to these two problems? Here, the author has no standard answer, and can only provide reference opinions, because "specific problems are analyzed in detail", which is also true in the manufacturing industry
reducing product costs and improving product performance
cost has always been a major problem that restricts the development of the industry. Although the price of LED display has fallen significantly in recent years, it is still high compared with other display products. For example, small spacing has injected new life into the industry, but its high price has also deterred many customers in the market. In the current market environment, Only when the price of LED display screen is more "people-friendly", can we win a larger market share
when the modularity of LED display products makes it win a unique market, its high assembly also increases its production pressure. In the view of insiders, in the current situation that the rising price trend of raw materials in the upstream of the industry is not clear, the best way for screen enterprises to reduce product costs is to start with "standardized production", constantly optimize production capacity and reduce the defective rate of products. In recent years, the industry has been in "standardized production", Various screen enterprises have made a lot of efforts and attempts to introduce automated production equipment, learn advanced management and production experience, and so on. Although they have made some achievements, they still can not keep up with the market demand. Previously, the industry set off a wave of unified module size, which is very popular with screen enterprises. If standardized production can be well implemented, it is believed that the cost pressure of screen enterprises will also be reduced
on the other hand, there are also functional equipment screen enterprises that believe that the way to reduce product costs is to implement the "explosive product strategy", make the ultimate single product, focus their main resources including technology research and development, production management, product marketing, etc. on the ultimate product, form a scale effect, and make subtraction strategies that have nothing to do with "explosive products", so as to reduce costs and improve efficiency. In this way, it should be noted that "popular products" cannot be products that compete for the market at low prices, but good products that focus on the user value chain and can meet "user needs and experience"
optimize after-sales service and improve brand image
it's needless to say about this issue. As a "professional" product, LED display products, "after-sales service" has always been the top priority of screen enterprise market work. Even many insiders believe that selling screens to customers is only the first step of success, and the next 99 steps are after-sales service... After gradually stepping out of the stage of LED display product price scuffle, Some domestic LED screen enterprises gradually realized the importance of "brand" and began to pay more attention to after-sales service. However, there are still many after-sales problems in the LED display industry, which make many end users complain
industry insiders believe that the continuous optimization of after-sales service mode will play a key role in the "battle" of manufacturing competitiveness of LED display enterprises in the future. It should be noted here that there are great drawbacks in the after-sales service of the current industry. Seriously speaking, the after-sales service of various screen enterprises is in a disordered state as a whole, because LED displays are generally large engineering projects, and many local dealers may not have the service ability and have to rely on manufacturers. In this way, the after-sales cost will be "high pressure", and it is OK for powerful manufacturers to say, Otherwise, you can only be mute to eat Coptis, and you can't tell the pain - the more screens you sell, the harder it is to clean up the after-sales stall
the after-sales service of many screen enterprises in the industry is to establish a "maintenance alliance" with other manufacturers locally, which can significantly reduce costs, but this form is difficult to reach a unified standard in team management. There is also a saying in the industry - in fact, from the technical level of after-sales maintenance alone, the industry can be very professional, but from the perspective of management, The level of after-sales service in the industry is far from the level of power and other industries. Of course, it's good for you to meet the responsible after-sales team. If you are unlucky and live up to your expectations, it's a headache for users and screen enterprises to take money and do nothing or do nothing well
it can be seen that in the manufacturing industry, "if you can do a good job in after-sales service, half the success of brand building" is true. Judging from the current situation of the industry, it is difficult for the whole industry to comprehensively improve the awareness and implementation level of services in a short time. If LED screen enterprises want to develop in the next industry integration, they must deepen after-sales service, create irreplaceable service products, and constantly improve the value of the enterprise brand, so as to obtain a broader profit space
in 2017, the global LED packaging output value was US $15.3 billion, with the growth rate warming to 5%; The market growth rate of small spacing LED display screen exceeded 50%, and the overall supply and demand continued to flourish; The LED display industry still shows a sustained momentum of development. With the update of display products and the intensification of industry integration, 2017 is undoubtedly a good opportunity for the domestic LED display industry to further improve the international market, but the premise is to effectively solve the above two "old difficulties"